top of page

0.4 Magazine

As a person who has dealt with depression and anxiety, the way I dealt with this was very design-oriented.

The Process

  • I researched.

  • I interviewed.

  • I concepted.

  • I tested out things and made modifications.

  • And I created.

After the first time I went through a depressive episode, I made certain lifestyle changes that really affected my physical and mental health. These included: meditating, eating a more plant-based diet, and continuing to educate myself about the science of happiness -- aka, positive psychology.

In a study, psychologist Sonja Lyubomirsky revealed that 40% of your happiness is due to intentional thoughts, actions, and behaviors. 0.4 Magazine is a print and online editorial focused on *that* 40%: highlighting evidence-based ways we can increase our happiness.

The goal for 0.4 is to inspire, educate, provide a community and share perspectives.

Research

 

I read numerous books in the research phase of 0.4 Magazine. However, the most inspirational content I digested early on in the process was an OnBeing podcast with Ellen Langer, where she discussed mindfulness and neuroplasticity.

 

This really f*cked me up​ and led me to go buy her book Mindfulness, which really informed a lot of the writing in the 'Mind' section of the editorial.

In a study, psychologist Sonja Lyubomirsky revealed that 40% of your happiness is due to intentional thoughts, actions, and behaviors. 0.4 Magazine is a print and online editorial focused on *that* 40%: highlighting evidence-based ways we can increase our happiness.

Research & Testing

A lot of what informed the content strategy of 0.4 was my own trial and error: testing the science on myself to see what worked and didn't.

A few things that worked:

  • I enrolled in a Positive Psych class with Tim Bono at WashU and applied what I learned from his lectures to my life

  • I followed plant-based recipes by Rosanna Davison, who was a nutritionist

  • I started meditating and 're-framing'

  • I even deleted Facebook (didn't have Instagram at the time)

I noticed all of these small changes made big differences to my mental and physical health.

interviews.gif

Back to Testing

When I moved to NYC at the end of 2018, I had another down. I felt like none of the stuff I had learned before was really helping so I went back to the drawing board. Desperate for a change in perspective, I turned to research.

 

I wanted to know how the inspirational people in my life maintained their happiness so I designed a set of 21 questions and called it 'Periodical Perspectives.' 

From a design perspective, this was research.

So rad to be up there with others we adm
0.4-back-1600x1067.jpg

Business: Selling the First Issue

Toward the end of May, I decided to release the first print issue of the magazine.

 

I emailed bookstores and walked into stores in LA, Seattle and NYC with a copy of the issue in my hand pitching the magazine.

 

0.4 Magazine is currently sold in select stores in NYC, LA, Seattle, Portland, and has now also been sold internationally.

0.4-08-1600x1200.jpg
0.4-10-1600x1200.jpg

In a study, psychologist Sonja Lyubomirsky revealed that 40% of your happiness is due to intentional thoughts, actions, and behaviors. 0.4 Magazine is a print and online editorial focused on *that* 40%: highlighting evidence-based ways we can increase our happiness.

Business: 0.4 Magazine Swag

I also set up an online store for 0.4 Magazine, with original designs.

A few of the offerings include:

— iPhone cases

— tapestries

— stationary

phone1.jpg
2manifestation_1_2x.png

The Medium Is the Message

Each media outlet has a different goal.

 

1. The print magazine aims to deliver content in a packaged, research-focused way. It is the most scientific end of the spectrum -- with every article linking back to some scientific study.

2. The online platform is an opportunity to include other perspectives and use motion, interaction design, and the digital experience to enhance the user experience.

3. The Instagram is a way to test out designs to see what resonates with the community. Business analytics allow me to see what resonates the most so I test different captions, aesthetics, and so forth to try and communicate an authentic and well-shared message.

Insta_00.jpg

You deserve happiness and you will be happier if you put in the work. As social psychologist Dan Gilbert says, “We synthesize happiness, but we think it is a thing to be found.” 

04Mag_09.jpg
bottom of page