Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
'MOOD FOOD'
During my own experience and research, I found that eating nutritionally-dense meals has a huge impact on mental health. All recipes & photos are by CDD.
'MOOD FOOD'
During my own experience and research, I found that eating nutritionally-dense meals has a huge impact on mental health. All recipes & photos are by CDD.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
—DDB® FOUNDER, MIA TRACHTENBERG
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
(Top) Premiere publication of the 'Impact Report' and brand collateral (below).
Design Brief
Design the website for Gates Philanthropy Partners — the official website for donations that go to the Bill & Melinda Gates Foundation.
Design tasks included:
-
UX and UI design for the website & donation flow
-
brand and logo design for Gates Philanthropy Partners
-
editorial design for GPP's premiere 'Impact Report' publication
Role: Lead Designer
Process
Understand Phase
1. Conduct a competitive analysis of existing philanthropy websites and distill relevant
information (what's working & what isn't).
2. Compile websites & design the client likes (slide below: 'What You Like').
3. Glean commonalities from 'What You Like' slide to inform Pilot Lab's inspiration board:
'What We Like'.
Process
Understand Phase
Site Map Variations
1. Receive content outline from client.
2. Using the content outline, create three site map variations --
each with their unique way of presenting the information and engaging the user.
Process
Understand Phase
Define User
Map Goals of Client + User
Define Overlapping Goals
1. Define the user based on client research.
2. Conduct user research by way of surveying past and potential future donors.
3. Define the goals of both the user and client.
4. Glean where the goals of both parties overlap.
Client goals: Explain what Gates Philanthropy Partners is and make donating easy.
User goals: Donate to the philanthropy quickly and easily
Overlapping goals: Make donating easy and efficient (off the bat - we know that the CTA
to 'Donate' needs to be accessible and easy to find.
Using Real Content to Inform Best UX Model
Learning from previous experiences, I felt that it was best to start feeling out the content as soon as possible because a UX model can be great but isn't much use if the content doesn't fit the model.
Here, I was exploring a lightbox version of the donate portion of the website versus a more immersive full-screen flow.
UX + UI + VISUAL DESIGN:
HOW THE USER READS THE CONTENT IS
HOW THE USER EXPERIENCES THE CONTENT
From the start of the project, I was always thinking about how to best tell GPP's story - meaning I was very involved about where and when the user would read and experience the content.
It's my belief that a big part of the user experience is how the actual content itself is read, when, and where -- and therefore, how it looks and is laid out.
(Visual design + UX design go hand in hand.)
THE DONATION FLOW (wireframe)
After doing research on existing donation flows on other philanthropy websites, we felt that there was a way this interaction could be designed better to feel simpler, personal, and eventually branded.
Thinking about the future versions of the site, we wanted to create a space that would allow the opportunity for content creation. Thereby, the concept of 'donor stories' was born.
While other philanthropy sites focus on the impact of their work, we felt there was an opportunity to also showcase the people who made it possible: the everyday person (from the kid who donated $15 of their allowance to people making multi-million dollar gifts -- we wanted to showcase the WHY behind why they gave as well as the range of gifts.)
THE BRANDED DONATION FLOW (designed)
I believe design should not just be pretty: it should also have a function. Since the yellow line was part of the homepage website of GPP, we thought that it could be used in a functional way as a progress bar in the donate flow.
