Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
Currently, I am Lead Visual Designer at Pilot Lab in Seattle, Washington.
I am always excited to meet new people and creatives so please don't hesitate to reach out.
Select Clientele
Gates Foundation (Pilot)
Microsoft Office (Pilot)
Hilton Hotels (Pilot)
Big Slide Records
Doo Doo Brand
Fionnuala O'Sullivan Real Estate
Clio Dill Design (CDD)
'MOOD FOOD'
During my own experience and research, I found that eating nutritionally-dense meals has a huge impact on mental health. All recipes & photos are by CDD.
'MOOD FOOD'
During my own experience and research, I found that eating nutritionally-dense meals has a huge impact on mental health. All recipes & photos are by CDD.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
MIND / BODY / HEART
0.4 is divided into three main sections -- mind, body, and heart -- each of which are color-coded according to color psychology. Articles are written for a broad audience in a light tone, yet maintain the evidence-based approach of 0.4 by linking back to scientific studies.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
—DDB® FOUNDER, MIA TRACHTENBERG
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
My friends are my biggest inspiration.
Also, I believe design is a tool that can
change the world.
In my practice, I combine photography, writing, research, and data to inform my work. I believe that content is king and form should follow function.
I've been lucky enough to work with people I am truly inspired by and who I believe are game-changers in whatever industry/field they are a part of whether that's philanthropy, fashion, music, or food & dining.
Nothing makes me more excited than helping the people I admire transform their dreams into a realities. It's pretty rad.
Vanguard
Vanguard is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world after BlackRock's iShares.
Working with a small team at HUGE, I helped design key pages for the new Financial Advisor's portal site and create a thorough set of brand guidelines for Vanguard's internal design team to follow.
My Role: Designer
Art Director: Ilgin Selzer,
Experience Designer: Felipe Sarmiento
Research
Brand Guidelines
User Experience Design
Responsive Web Design
Visual Design
Strategy
-
Take existing style guide + sketch files and continue to evolve the brand, helping Ilgin & Felipe build out the other pages of the FAS site.
-
After completing the handoff for the FAS site, create a set of brand guidelines for Vanguard's internal team to follow.
-
How can I help provide innovative ways to push the visual and user experience of the work, while maintaining the integrity of what's already been developed by Ilgin and team?
-
How can we as a team embrace the work that's already been done for Vanguard to avoid breaking brand trust while developing a new vision?
Challenge:
Vanguard's FAS team includes of designers with a wide range of experience levels, technical skills and other areas of focus.
A Systematic Approach to *Everything*
Once we wrapped up the final site design for the FAS portal, we created a thorough set of design guidelines for Vanguard's internal team to follow.
This included a 3-part interactive Sketch novel, a library of components and symbols, and a systematized way to approach future design work: including how to choose photography and where and when to use color.
Working closely with stakeholders and Vanguard's internal team, we leaned on the three main brand pillars in the development of the brand: sophisticated, disciplined, and empowering.
We embraced their current typeface Univers. It represents confidence, boldness, and trustworthiness -- all key aspects of the Vanguard brand.
We also maintained brand trustworthiness by keeping the Vanguard red but updated the sophistication and relevance of the brand by injecting teal, the complementary color.
Speaking to the Financial Advisor:
"Your Practice, Our Products"
We played with a number of ways to speak to the Financial Advisors on the homepage but ultimately bisected the user journey based on the two main goals of the site: showcase investment options and elevate the client/advisor relationship.
'Your Products' outlines ways to deepen client relationships and 'Our Products' takes advisors to Vanguard's investment offerings.
The Vanguard FAS design system enables marketers, designers and content creators to create unified experiences that are on-brand.
Shopping for Investment Products
The 'All Investments' page was one of my favorite parts of the design project because it combined user research, competitor analysis, and visual design.
I explored other ways of thinking about the problem of 'shopping' for investment products, outlined here.