HERO IMAGE FOR 'NEGLECTED TROPICAL DISEASES'
2017 Year in Review
'What Was Possible'
The Gates Foundation has traditionally celebrated their end of year progress with a letter from Bill and Melinda Gates, which from 1998 to 2012 was in the form of a downloadable PDF.
For 2017, the Foundation paired up with Pilot Lab to design a new way to review the past year. We designed an interactive experience for readers in the form of a microsite.
After exploring a range of UX models, we decided an accordian-like model functioned best for our intention: to give readers a high-level view of the information with the option of digging deeper by clicking on each blade.
UX + UI DESIGN
WEBSITE + GRAPHIC DESIGN
STRATEGY + STORYTELLING
PHOTOEDITING + DIGITAL ASSETS
BRINGING THE DATA TO LIFE
I used a combination of data graphics and typography to bring data to life. For the world to be certified free of wild poliovirus, at least three years must pass without detection of the virus.
Behind the Process
Working with the Abstract
Normally, my process is this: research phase (fully understand and digest content), iterate phase (based on the content, propose a few ways the information can best be presented), and then finally, design phase (choose one direction and fine-tune it.)
In this case, instead of having the content upfront, I had the opportunity to help the Foundation's team figure out which content to use.
CONTENT-INSPIRED COLOR PALETTE
Each of the six sections was color-coded
and inspired by the relative hero images.
Photoediting to Perfection
Another aspect of this project was finding photography that was appropriate for the given topic area that was also visually engaging.
I sleuthed through an enormous archive of images and snapped screenshots from various movies. My favorite photo from that we used was actually a still from a video, edited quite heavily.
BEFORE & AFTER PHOTO TREATMENT