The Ask

Redesign the 'All Investments' page on Vanguard's Financial Advisors site, prioritizing the desktop view as according to the client - this is where most FAS' are accessing the site.

Challenge:

Role: Designer (UX + Visual)

01
All Investments

Original Webpage

The client initially told us that we could mess with Chase's main navigation so my explorations focused on that. We wanted to emphasize the steps of buying a house, in order to help guide first time home buyers through the process. 

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Competitor Research

The client initially told us that we could mess with Chase's main navigation so my explorations focused on that. We wanted to emphasize the steps of buying a house, in order to help guide first time home buyers through the process. 

Blackrock
Blackrock

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iShares
iShares

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Pimco
Pimco

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Blackrock
Blackrock

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Other research

The client initially told us that we could mess with Chase's main navigation so my explorations focused on that. We wanted to emphasize the steps of buying a house, in order to help guide first time home buyers through the process. 

Urban Outfitters
Urban Outfitters

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Beauty Pedia
Beauty Pedia

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Behance
Behance

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Urban Outfitters
Urban Outfitters

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Behance inspired

The client initially told us that we could mess with Chase's main navigation so my explorations focused on that. We wanted to emphasize the steps of buying a house, in order to help guide first time home buyers through the process. 

press to zoom

press to zoom

press to zoom

press to zoom

Nav explorations

The client initially told us that we could mess with Chase's main navigation so my explorations focused on that. We wanted to emphasize the steps of buying a house, in order to help guide first time home buyers through the process. 

Beauty-pedia 1.png

press to zoom

press to zoom

press to zoom

press to zoom

Nav explorations

The client initially told us that we could mess with Chase's main navigation so my explorations focused on that. We wanted to emphasize the steps of buying a house, in order to help guide first time home buyers through the process. 

press to zoom

press to zoom

press to zoom

press to zoom

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press to zoom

press to zoom

Result

Client is testing both the one with the side nav and the more traditional nav.