Some quotes are dumb. ®

—DDB® FOUNDER, MIA TRACHTENBERG

Streetwear x Luxury

The Process Behind DDB

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The most difficult, yet satisfying aspect of the project was the photoediting. In this case, the photos that were provided presented a challenge because they had been taken in varying conditions and lighting. I had to figure out a treatment for the images so that the set ultimately felt consistent and representative of the brand.

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'Times New Roman' is the typeface used for the website because it is utilitarian, a classic, and it's use is considered ironic in the graphic design world. Therefore, I felt it's use extremely appropriate for DDB.

BEFORE & AFTER PHOTO TREATMENT