Some quotes are dumb. ®
—DDB® FOUNDER, MIA TRACHTENBERG
Streetwear x Luxury
The Process Behind DDB
The most difficult, yet satisfying aspect of the project was the photoediting. In this case, the photos that were provided presented a challenge because they had been taken in varying conditions and lighting. I had to figure out a treatment for the images so that the set ultimately felt consistent and representative of the brand.
'Times New Roman' is the typeface used for the website because it is utilitarian, a classic, and it's use is considered ironic in the graphic design world. Therefore, I felt it's use extremely appropriate for DDB.
BEFORE & AFTER PHOTO TREATMENT