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My Role: Senior Product Designer

VP of Design: Dan Kenger

Art Direction: Laura Beck & Grace Lee

Copywriter: Shelby Neal

Development: Sterling Salzberg & Deidra Kandra

I was lucky enough to have the opportunity to led the redesign off the hers homepage, alongside the hers rebrand. I presented a few different directions informed by the product marketing team insights. We worked closely with the co-founders, execs on Marketing & Design, and engineer team to bring the final vision to life.

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It was a close collaboration with the very talented art directors, engineers, copywriter (Shelbz) and led by the SVP of Design - Dan Kenger.

Research

Wireframing

Visual Design

Prototyping

User Testing

Production Design

Above was the final output - which went through a process of iterations to get there.

Mood board / 
Direction 01

Step 1 was to design moodboards for 3 discrete directions.

Frame 2.png

Vignettes

Based on the first moodboard, I created a few prototypes made in Principle to bring in the visual design.

HersDiscovery_13.jpg
HersDiscovery_15.jpg
HersDiscovery_14.jpg

Mood board / 

Direction 02

This approach was more sustainable, health-oriented, LA / Erewhon grocery store vibes.

Frame 3.png

Vignettes

Based on the second mood board, I created a few prototypes made in Principle to bring in the visual design.

HersDiscovery_19.jpg
HersDiscovery_17.jpg
HersDiscovery_18.jpg
HersDiscovery_20.jpg

Mood board /

Direction 03

The third mood board was quite a bit more edgy and minimalist. It embraced Rihanna and Koreen (founder of WNRS) as the main characters and ~cool girl~ vibes.

Frame 4.png

Vignettes

Based on the third mood board, I created a few prototypes made in Principle to bring in the visual design.

HersDiscovery_24.png
HersDiscovery_25.png
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