0.4 Magazine

In a study, psychologist Sonja Lyubomirsky revealed that 40% of your happiness is due to intentional thoughts, actions, and behaviors. 0.4 Magazine is a print and online editorial focused on *that* 40% and aims to highlight evidence-based ways we can increase our happiness.

I founded 0.4 to inspire, educate, create a community and share perspectives focused around happiness.

Social Strategy

Content Development

User Experience Design

Responsive Web Design

Visual Design

Research

Research

 

In order to be happier, you have to cover all your bases: your bodymind, and heart. Though the three parts are divided in 0.4 for sake of organization, they are inevitably connected.

Each section is color-coded and references color psychology, as a means of wayfinding. In the research and content development of 0.4, I read numerous books which informed the articles I read and the imagery I created.

In a study, psychologist Sonja Lyubomirsky revealed that 40% of your happiness is due to intentional thoughts, actions, and behaviors. 0.4 Magazine is a print and online editorial focused on *that* 40%: highlighting evidence-based ways we can increase our happiness.

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Research & Testing

A lot of what informed the content strategy of 0.4 was my own trial and error: testing the science on myself to see what worked and didn't.

A few things that worked:

  • I enrolled in a Positive Psych class with Tim Bono at WashU and applied what I learned from his lectures to my life

  • I followed plant-based recipes by Rosanna Davison, who was a nutritionist

  • I started meditating and 're-framing'

  • I even deleted Facebook (didn't have Instagram at the time)

I noticed all of these small changes made big differences to my mental and physical health.

Back to Testing

Sometimes you need a change of perspective -- at least I did when I designed the interview series 'Periodical Perspectives', which is a set of 21 questions that allows people to share the ways in which they maintain their happiness.

Periodical Perspectives has been a great way to connect with inspirational people. I'm so grateful for the opportunity to have gotten to interview some of my design heroes as well as friends who I look up to.

Business: Selling the First Issue

Toward the end of May, I decided to release the first print issue of the magazine.

 

I emailed bookstores and walked into stores in LA, Seattle and NYC with a copy of the issue in my hand pitching the magazine.

 

0.4 Magazine is currently sold in select stores in NYC, LA, Oakland, Vancouver, Seattle, Portland, and has also been sold internationally.

In order to be happier, you have to cover all your bases: your body, mind, and heart. Though the three parts are divided in 0.4 for sake of organization, they are inevitably connected.

Business: 0.4 Magazine Swag

I also set up an online store for 0.4 Magazine, with original designs.

A few of the offerings include:

— iPhone cases

— tapestries

— stationary

The Medium Is the Message

Each media outlet has a different goal.

 

1. The print magazine aims to deliver content in a packaged, research-focused way. It is the most scientific end of the spectrum -- with every article linking back to some scientific study.

2. The online platform is an opportunity to include other perspectives and use motion, interaction design, and the digital experience to enhance the user experience.

3. The Instagram is a way to test out designs to see what resonates with the community. Business analytics allow me to see what resonates the most with different audiences.

You deserve happiness and you will be happier if you put in the work. As social psychologist Dan Gilbert says, “We synthesize happiness, but we think it is a thing to be found.”